How do you put a generation that has the mandate of a laptop from his second year at primary school and is much more technologically savvy than any generation? The attention span of Generation Y is that of a goldfish. And with the likes of TiVo and a remote control to navigate out of any program or advertisement we do not like. So how to keep a generation with an annual purchasing power of $ 200 million annually committed and how can we get them back? For audience participation.
Companies are realizing that no matter how much money is poured into a television commercial that was just sent quickly or ignored, for that matter. Whether through an online sweepstakes or contest on YouTube or a promotional event, we are dedicated to make! Innovative companies such as JC Penney have been associated with ISA, a joint concert events initiated by Far East Movement and Wong Fu Productions, to create an online video contest. What person does not like to showcase your talent? An online video contest is a much more easier and faster to walk out of a stage for countless hours trying to get the golden ticket with U.S. Got Talent.
It was a win-win-win for JC Penney, ISA, and the winners of the contest. All participants had to buy a piece of clothing or accessory to adapt their style to present the competition theme, "New Look. New Year. Who knew!" Era of Marketing for JC Penney and a great advertisement for a maximum of ISA and the concert is coming. The contest prize was $ 500 JC Penney gift card, an electric guitar, ISA concert tour for two, and the opportunity to perform at the concert in LA or New York ISA.
DJ Tiesto, SanDisk, and Michelle Phan worked together to simulate a similar video contest, but was not as successful. The contest rules are simple, just show his unique style of fashion or makeup tips for a fun night and show how to use the phone on a daily basis. Thirty best videos going to win a cash prize of SanDisk's products and having the opportunity to use the exclusive track by DJ Tiesto. It sounds attractive, but with hundreds of presentations over video contest, the winner was not announced and the prize ticket to attend the DJ Tiesto concert was canceled.
Generation Y has a small case of ADD because of the ease with which we can say yes or no to a product by simply turning off, forward, or the tuning of a notice. But that does not mean they do not pay attention. And the ability to exclude a product or company with a flick of your wrist as back channel gives us a sense of power. We do not like being told what they can or can not do what the life experience and practice. That's why we love concerts, contests, and promotional events. Either case is a great place for business and brand products. Everything we experience is associated with the event back to the brand or company that looked like host or have a fun, creative and casual style.
On the other hand, leverage emerging technology and embrace all it has to offer. Using mobile as a marketing tool to promote an exclusive offer or event via text message. Stay ahead of the game and stay on the up and coming trends. Foursquare, the latest addition to social networks, is an application mainly to allow friends know where you are. Checking in every place that you can accumulate points, prize cards and coupons. As radio stations KIIS FM took the opportunity and became a daily in a thrilling game by creating access points listeners to the check-in through your account to claim the prize box.
So remember to keep it fun, inexpensive, simple, and grab our attention. But these tips do not care if you can not deliver. Always deliver what they promise.
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Each composer has his favorite way to write a song like no one right way or wrong, is you as a songwriter to discover the methods that work best for you and then run with it. Here are some of my favorite ways to start a song:
1. DRUM INTRO - From a song with nothing but a catchy drum beat is a great way to get your listeners grooving from the beginning. The important thing to remember when doing this is to not have to go for long, 4 to 8 bars is ideal, then you want to start bringing in other instruments such as the listeners begin to grow tired of hearing only the drums.
Here are some examples of this technique in action:
* Oasis "Live Forever"
* The Stone Roses "I Am The Resurrection"
2. Guitar Riff / SOLO - This technique is much rock and metal music and it works very well with the fast tempo songs and slow. Some of the most famous licks in the world start their own songs. Having a riff on his own from a song really is handled in the brain listeners.
Here are some examples of this technique in action:
* Thin Lizzy "Still In Love With You"
* Rolling Stones "Satisfaction"
3. Slow buildup - This method is widely used in dance music. A dance floor tends to increase slowly until its principal melodic phrase and hit out right away. This means that the dance songs usually start with some kind of cushion effect or chains. This can sometimes take up to 2 minutes just building up! Perfect for clubs but not so good for commercial radio airplay.
Here are some examples of this technique in action:
* DJ Tiesto "Adagio For Strings"
* Paul Van Dyke "We Are Alive"
If you found this article interesting composition and I like to learn some tips and techniques, why not check out
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